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- Yahoo
-- Yahoo Publisher Contextual Advertising Network
---- Yahoo to Buy Ad Company Right Media


justageek - 6:21 pm on Apr 30, 2007 (gmt 0)


This is just a move to counter the Google/DoubleClick deal. Not a bad one either. DoubleClick is just no rolling out their marketplace and Right Media has had theirs for a while so I would imagine there would be less bugs in it. Seems like a bargain compared to the 3.1 billion for DoubleClick even though it's not quite apples to apples.

JAG


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