Broadway - 2:22 am on May 2, 2007 (gmt 0)

I'm reading through this thread seeing people complain about being plagued with the very ads I would beg for. I thought the dearth of on-target ads was due to low inventory, evidently not.

Another thing I see with YPN is that the ads are on target as far as topic goes, but in regards location they're ridiculous. As an example, I might have a page on installing a faucet on a sink. Instead of ads from Kohler, American Standard, Moen, and whoever else makes faucets I get ads for "sink repair im Memphis," "plumbers available in Salt Lake." I'm telling you, my Salt Lake traffic just isn't that high.

My impression was that companies offer to develop websites for plumbers. As a part of the "package" they promise to promote the site. For promotion they go to YPN and place ads, because they know its not going to cost them anything (no clicks) because the targeting is so screwed up. It's a cheap way for them to fulfill their obligation to the website owner and its free branding for the advertised website.