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-- Yahoo Publisher Contextual Advertising Network
---- Sorry Yahoo, you're just not cutting it.


pocket_calculator - 8:19 am on Apr 30, 2007 (gmt 0)


Every once in a while I switch some ads back to Yahoo to see what happens. I always see horribly-targeted ads for a few hours, then absolutely no ads after that - just blank spaces. The CTR and eCPM are horrible, and I switch back. I've pretty much given up on YPN. Maybe if they do a complete revamp of the contextual matching, I'll give it another shot.

That reminds me, does YPN use the same technology that was part of the "Panama" upgrade? If so, then that's a huge disappointment...


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