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-- Yahoo Publisher Contextual Advertising Network
---- why do you all think YPN is so bad when it pays so much better?


Paris - 1:01 am on Mar 30, 2007 (gmt 0)


I was an early YPN publisher. I tried to make it work -- twice -- but I still wound up making a fraction of what I was getting on AdSense.

Yes, the pay per click worked out to be a little higher but the clickthrough rate was ridiculously low. As far as ad inventory goes, it's not a deep bench at Yahoo! so either they aren't targeted well or it's the same ads showing up on page after page.

If your banning on YPN had anything to do with clickfraud (whether you did, friends did it, or an unknown force) that would explain the higher earnings since you got the click volume. In reality, at least from my experience, real people just aren't interested in the YPN ads.

I still keep a small site on YPN, just in case if I want to give it a go again, but it just didn't work for me.


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