Januuski - 11:14 pm on Mar 29, 2007 (gmt 0)
Yahoo targeting used to be waaaaaaaaay off. (and still is) I do monitor one small section on one small website but last two weeks I do see some improvements in eCPM. How others already said, the pay per click from Yahoo is much higher than G but you get fewer clicks because of the targeting issues. If Y can improve the targeting Yahoo can be attractive for many publishers. Honestly, I donít think it will improve anytime soon.