TammyJo - 4:16 pm on Apr 1, 2007 (gmt 0)

Wanted to share as this may be helpful (or happening) to others.

Site revenue tanked right after the reporting delays.
I just read where someones went back to normal...ours is just all screwed up.

We were doing some pretty good volume, and then after the day the stats were stuck...it hasn't been the same.

Lower reported clicks - lower reported impressions(than what really happened on the page)...it just doesn't add up to any of our other site reporting totals, and targeting is really off, we are getting so many PSA's.

3 days ago I posted a message saying that we preferred Yahoo to Adsense. I may have to ammend that statement and say "At the time, Yahoo was better than Adsense..." I should know better than to post absolutes since things do change and I don't want to look like a liar in later posts...like this one ;)

I think the bigger picture for me is that I'm not emotionally attached to either Yahoo or Adsense. Business is business. Loyalty to brand is only as good as the quality of its services and the revenue it is providing. We'll remove or add whichever we need to to keep the revenue coming in at an acceptible level.

No anymosity towards either company as they have both been good for our business. Right now I'm afraid Google may be taking the lead.

[edited by: TammyJo at 4:19 pm (utc) on April 1, 2007]