TammyJo - 3:55 pm on Mar 24, 2007 (gmt 0)

Anyone that has used both Yahoo and Adsense knows that Yahoo generally has a lower click thru rate, but more revenue per click. So here is my story.

I noticed an increase in clicks on a "normal impression Friday"( just checked stats today.) It's not so much that I would assume sabotage, but wondered if others experienced anything different such as better targeting. Yesterday, the one day I was working on another project, I didn't check to see what type of ads were being displayed.

This morning I am seeing new advertisers mixed with the old. They are more on target for the pages and just wondered if this was a fluke or if something is changing across the board. Before, it would be only 1 on target and depending on the ad, the rest would be "kind of" close but not really on.

I should mention cost per click seems to be in our normal range for a Friday.

Just wanted to compare notes...anyone else seeing this?