Clark - 3:52 pm on Mar 22, 2007 (gmt 0)

Byron,

Apparently you feel click fraud is more of a legal issue than a technical issue. How does it help the advertiser if Yahoo is covered legally? Their legal liability is mostly defending itself against advertisers who might sue it claiming click fraud and trying to get ad money back.

If you catch a click fraud scam that you can take to court, it's a no brainer to sue....

The real challenge is to detect a fraudulent click technically speaking.

But hey, if you're happy with a lawyer doing this job, good for you and good for Yahoo.

BTW, I do really like Yahoo. And hope their ad initiatives do well. I'm glad they have a click fraud czar and they are clearly ahead of google in this. Just would have preferred a techie in the position.