btas2 - 9:28 pm on Feb 17, 2007 (gmt 0)

Anther problem is that targeting isn't consistant.

I had a page that (after doing some ad blocking) was reasonably well targeted. I checked it last night and the ads weren't that bad. Mostly on target.

When I checked the same page this morning, the targeting was all over the place. Most of the ads were WAY off target, from furniture to horse breeding to financial services. This is despite my "helping" them target by providing a cateory and subcategory for the page.

So if a page is OK today, you have to check it every day to see if the targeting has shifted. Not that there's a lot you can do if it has except for putting AdSense on the page instead. On the same page AdSense provides well targeted ads that convert better, so I'd like Yahoo to tell me why I should be running Yahoo ads there?

I'm giving it a try, but Yahoo aren't making it easy for me. I'd really like to see a good alternative to AdSense since I'd really like to diversify against the day when AdSense starts to suck really badly (it's heading that way with ever lower payment per click).