YahooSarah - 5:25 am on Jan 23, 2007 (gmt 0)

Hi there,
We do watch this message board and we always appreciate publisher feedback. And actually we’ve been pretty busy in the last year with various launches, including:

• Compliance Manager feature

• New publisher portal

• Direct deposit

• YPN blog launch

• New messaging feature to deliver personalized account tips

• New Publisher Services Tab to help publishers build, enhance and drive traffic to their site

• Improvements in Ad formats (Ongoing)

• Reporting enhancements (Ongoing)

In addition to launching the features above, we also spent last year launching a new search advertising platform (aka Panama) and learning about our publishers.

Rather than build out YPN on the YSM legacy platform, we decided to focus on making our YPN platform compliant with the new search advertising platform. In order to do this, it meant preparing and migrating to a new Content Match platform – which we did.

We’ve had a dedicated focus on traffic quality and monitor how publishers perform in the beta. We've been doing this because we want to ensure that when we do bring YPN broadly to market, that we do it in a way that truly benefits advertisers, publishers and the web.

YahooSarah