sailorjwd - 12:58 am on Jan 23, 2007 (gmt 0)

In my opinion Y's old user interface was just horrible to use. It would take 5 times longer to create a new campaign compared to adwords. And account maintenance was just horrible.

I think we'll see more Y advertisers since Adwords is getting more and more difficult to use and unpredictable. And, the new Panama interface on Yahoo is 10x better than the old one. I can create a new campaign now in 3 minutes and have it running instantly.

I don't see any significant difference in advertising costs between Y and G.

The problem is Y gives 1/20th the number of visitors compared to G. As for the good EPC - I suspect there are MUCH fewer Made For Yahoo sites on the YPN network compared to G. Also generally fewer publishers therefore you get much higher EPCs.

I think G's ad inventory is getting diluted and that's why there are such an abundance of clicks with EPC < 5cents.