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-- Yahoo Publisher Contextual Advertising Network
---- Not enough YPN ad formats.


patrickkonsor - 1:47 pm on Jan 22, 2007 (gmt 0)


It seems that YPN is trying to compete by providing a wide array of publisher services, as opposed to a quality ad network. In the past year they haven't made any significant changes regarding ads, but they have added additional publisher services; and you can tell from the polls and surveys that they are concentrating on publisher services such as driving traffic, analytics, etc. In my opinion it's just foolish; there's so many things missing from that ad network that are just obvious; there's so much they could do that would be better for everyone, but they seem to enjoy just sitting on their hands.


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