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-- Yahoo Publisher Contextual Advertising Network
---- Not enough YPN ad formats.


Broadway - 7:21 pm on Jan 21, 2007 (gmt 0)


Just in case anyone at YPN reads these threads....

For quite sometime I've tried using YPN instead of Adsense on a number of pages (one skyscraper ad). For my topics the YPN eCPM is at most 1/2 of the Adsense eCPM. I don't mind giving some pages to YPN because (actually with both programs) so many of the ads are redundant that doing so gives some variety and different options for my site's visitors.

But after some weeks of running YPN I've finally decided I have to take away most of my pages from that program. For the sake of diversity I can afford to loose some income, but since with the Adsense program I can run both AdLink and skycraper formats, where as with YPN I have no Adlink equivalent, the combined Adlink and Adsense skyscraper income far exceeds the singe YPN skyscraper income. I simply can't afford to run YPN.

YPN, maybe you could look at the Adsense program and get a feel for what works and include it in your program? I wouldn't think figuring this out would be all that difficult.


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