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ken_b - 7:06 pm on Dec 1, 2006 (gmt 0)
I thinks it's both. Lack of advertizers for a target market makes targeting ads for that market almost impossible. Maybe it's not that way in all market segments, but it sure looks that way in my area. I keep trying though because I'd really like to see YPN work for me. But so far the best I've done with them ranges from not quite as good as Adsense to a lot worse than Adsense. My YPN EPC is great, it's the low, low, low CTR that kills it for me. I assume the low CTR is because of the poor targeting.
Is YPN's issue targeting or advertisers?