wyweb - 8:01 pm on Nov 13, 2006 (gmt 0)

I've got a fmaily of portals my company runs, with banner adds, and my programming team built a geo targeting system into it in 3 weeks.

I built geo targeting into my network of 16 websites in 2 days...2 very long days. Each website had different requirements, different sizes and different alternate ads to be shown were the targeted ads not available. I did this when YPN started making an issue of non-US clicks. I mean it was in the terms from the start but they didn't really start enforcing it for a while. This is all beta. This is all STILL beta.

I have screenshots of emails from yahoo employees who said geo-targetting and click filtering was done on their end. I have 2 of them. Yet 3 weeks later they booted a number of YPN publishers for having too many international clicks.

My audience is about 70% American. I was accepted into the YPN beta program about 2 months after it began. Since then I have seen wild fluctuations in EPC... ranging from simply outstanding at first to next to nothing as time went on. Their targeting has remained BS but EPC has fallen from the very start. I made numerous posts about this when this was happening. It was an ongoing price share adjustment on yahoo's part... they wooed us in with some big bucks and then took those bucks away, hoping we'd stay on anyway... Some have. Most, like myself, have gone back to adsense...