garyr_h - 6:47 pm on Nov 3, 2006 (gmt 0)

Yahoo is smart to not release their product to the public just yet. Y Publisher Beta has plenty of bugs within the system and they are still trying to figure out who to kick and who not to.

As well, the amount of advertisers outside the United States is somewhat low. I would imagine that Yahoo has to do something first to grab the attention of non-US advertisers.

With just publishers from the US involved in the publisher program, there has been issues of not enough ad-inventory. Just think what it would be like if no new advertisers joined and YPN went international. I don't know about you, but I don't want low-low PPC ads showing up on my site (if any at all) because the advertisers money ran out within a few hours after the month started.

As well, many US advertisers don't want outside business. When you look at some of the ads, they are specific to a general region or only deliver to within the US. First, YPN needs to start using a Geo-targetting system and fine tune it (I believe they have begun to somewhat test this but only within the SERPs, not for advertiser-to-publisher).

As you can see, many problems persist before the move to international takes place. Hopefully it takes soon, but many things have to happen from now until then. That is, unless it hasn't already begun behind closed doors.