kkobashi - 4:28 am on Oct 29, 2006 (gmt 0)

PPC is a supply/demand system - an economic model of its own. A lack of supply creates a poor situation for everyone.

YPN can help itself:

1) Limit the number of publishers until the system is stabilized and there is an oversupply.

2) Communicate with publishers on what ad categories are appropriate for their web sites and keep them abreast of those inventory levels so they can adjust to secondary/tertiary categories
3) Limit the number of ads on a page to no more than 3.

One thing that I feel the YPN could improve is to create a view on a publisher website basis. For example, in the control panel, the first thing we should see after logging in is a default tab listing all the websites that are registered with YPN. Sort of how like Google sets up its Sitemaps feature.

In that list could be a hint on what YPN feels is the best targeted category for that website.

Here's an example view:

Publisher: Homey Enterprises

Website Primary Category Secondary Category Third Category Chosen Category
=======================================================================
Foo1.com Financial credit Financial debt Auto Passenger Financial credit
Foo2.com Beauty Health Beauty Products Art venues Art Venues
.
.
FooN.com Fashion Accessories Fashion Jewelry Fashion Shoes Beauty Products

This way, the system tells the publisher which categories are preferred based on present ad inventory levels and the publisher can adjust. Under each category should be a visual bar (30% out of 100%) to indicate the current advertising level over an average of say, 20 days. This way the publisher can adjust his/her ad allocation. This alleviates the system from an overdemand/undersupply situation.

When you click on the Foo1.com link, it takes you to that website's statistics of URL, channel, etc. information.

The way it stands, we are looking at things on a channel or URL basis that is all merged together on a whole. And its so darn slow to bring up historical reports - often timing out.

Publishers have websites. A website has pages. A page has ads. What happened to this view?