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---- I'm not sure YPN really gets it.


berto - 4:21 pm on Oct 28, 2006 (gmt 0)


As I said before, it is not a targeting issue for ypn it is an inventory issue. Yahoo simple doesn't have enough inventory to serve the right ads even it can figure out your content right.

It all depends. On one of my tech sites, I see a good number of tech and computing-related YPN ads--on some pages. On other pages, even pages where I have applied Ad Targeting overrides to coerce the ad categories to Computer [this or that computing subcategory], I see all sorts of off-topic ads that have nothing whatsoever to do with computing technology.

Yes, it's an inventory issue. But surely it's a targeting issue also.


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