Car_Guy - 2:31 pm on Oct 24, 2006 (gmt 0)

I don't disagree with any of the points you made.

One thing I've learned in my experience with YPN is that the ad targeting feature will not work unless the page you assign it to already has text on it that triggers matches for a particular category. (On a page about dogs, you can't have ads related to horses unless you're already talking about horses.) I have not seen any improvement in ad targeting by specifying the targeting. In fact, it seems to be useless.

The only real benefits I've gained by using YPN on some pages instead of AdSense are that I can remove AdSense ads from some poor-performing pages; and YPN provides an empty ad filter, in contrast to my AdSense filter which for some time has been full.

Speaking of filtering, I should point out that there are vastly fewer ads pointing to MFA sites with YPN than is the case with AdSense.

In all fairness, the YPN program is still relatively young. I see no point in giving up on it.

At least you can phone YPN and talk to a rep. I wish I could do that with AdSense.