fearlessrick - 8:27 pm on Jun 9, 2005 (gmt 0)

Transparency, like announcing the spilt ratio, would seem to be the main ticket for Yahoo. As others, I absolutely abhor the Smart Pricing model, which cuts prices to publishers.

AdSense has to do it because they alowed so many scrapers and scammers. It's all about BIG money, lots of sites, etc.

Yahoo should focus on QUALITY. Quality advertisers, quality publishers and the heck with adjustable pricing. Give publishers the lion share, enough color and placement options and away they'll go.

I have a feeling that YPN is coming soon, as Yahoo, on Monday, June 6, eliminated all fees on their auctions. At the bottom of every auction page is a box with "SPONSORED LINKS". They are expanding the reach of their network and obviously testing for content match with auctions, which covers just about everything.

The big question is whether they have enough inventory to spread off their own network and onto individual sites. But I do think we're getting close. They know they need to get this going well before Christmas, so, by the end of August at the latest, I would think.

Bye, bye AdSense and Google stock at $290/share.