razinkane - 1:27 pm on Jun 8, 2005 (gmt 0)
However, a defined split would eliminate smart pricing options and would probably mean that yahoo would have to be a lot more selective regarding who they admit to the program. I'm sure this would leave most adsense publishers out.
I disagree, 1. Smart pricing options is bad for the whole PPC industry - Ooops we're sorry you bid so high for this keyword and it didn't convert for you, here let me give you some of your money back. BAD policy for a pay per click business plan or any business plan. So why offer it? Let the advertisers adjust their bids according to ROI.
2. Yahoo can double or even triple it's search income with a well run publisher network. That ought to make shareholders happy!