incrediBILL - 7:52 pm on Mar 9, 2005 (gmt 0)

As soon as Y is in the game expect your revenue to drop, big time.

You think, assuming they use the Overture advertisers, than the cost per click for overture will plunge?

If it impacts negatively on Yahoo's bottom line I think they'll shut it down in a heartbeat.

More likely you may be right, we may get lower CPM rates in the long run, but at the moment we don't even qualify for Yahoo so let's remain optimistic in the the fact the Yahoo advertisers will take a while before they realize they can pay less for the same results.