ownerrim - 6:14 pm on Mar 9, 2005 (gmt 0)

there are so many ways yahoo could go with this. they could be extremely selective about who gets in and reward them with a very nice percentage. that way they would get the cream of google's crop and not to have to worry about the sludge.

they could also take google's come-one-come-all approach and who knows where that would lead (other than the obvious hemorrhaging for google's bottom line--short term at least)

to attract publishers they need to offer terms at least as good as adsense. to keep them, they need to avoid some of the perceived shortcomings of adsense: most notably (my perception at least), the shortcomings seem to include persistent and erratic alterations in epc.

but it seems as though Y would definitely be in the catbird seat. for them, any extra revenue they get out of this is gravy---whereas for google it is ALL LOSS.