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-- Yahoo Publisher Contextual Advertising Network
---- What should Yahoo do to lure adsense publishers?

robho - 5:53 pm on Mar 9, 2005 (gmt 0)


Nice to have:

  1. offer a CPM alternative (or minimum earnings guarantee)
  2. per page stats, like Adsonar, with grouping
  3. payment by wire transfer anywhere at no charge, like Sedo
  4. support forums answered fast by company employees
  5. choice of ad formats, including ability to vary font size

But, as others say, when they exist it'd be silly not to do a comparison test with Adsense on your sites, even if their features are essentially identical.

In the end it's money that will win, especially when the contract terms and customer service standard (Adsense's) are so easy to beat.

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