ownerrim - 2:23 pm on Mar 9, 2005 (gmt 0)

"It won't take anything for Yahoo to pull some of my pages away from AdSense."

Typically, competition lowers prices. In this case, I guess for advertisers. However, I really have to wonder if google will have to keep the publisher's slice healthy or sweeten the deal just to avoid a yahoo! rush.

This is where the concept of "inspiring loyalty among the publisher base" comes in. And google hasn't really done that, no matter how good adsense has been to publishers overall. Too much up-down, no explanation, cut-your-earnings-at-the-drop-of-a-dime-even-when-your-traffic-is-sailing-skyward kind of stuff, yadda yadda.