europeforvisitors - 12:42 am on Mar 9, 2005 (gmt 0)

It really depends on what kinds of publishers Yaho wants to lure. Is Yahoo looking to establish a premium network, or does it just want to get a piece of the AdSense market with a me-too network? If it's going the premium route, just the fact that it's doing so will be an incentive to some publishers; if it's going the me-too route, then little things like more detailed reports, direct deposit, etc. may do the trick. Trying to offer more money may not be as easy as it sounds, though, because Google's compensation formula isn't as simple as an obvious percentage split.