nathanso - 10:12 pm on Dec 7, 2005 (gmt 0)

In my case, the poorly targeted ads and RON ads are a blessing as their CPCs are sky-high compared to the so-called well targeted ads that AdSense serves. My daily YPN earnings are 4-6X my typical AS daily earnings.

I think there is a bit of groupthink (or Google brainwashing) going on here. It has been drilled into our heads that content is king, focus your content, ads should exactly match the content. AdSense did a commendable job keeping their ads exactly on target with my site's rather narrow subject matter. But they completely ignored complementary and ancillary markets. There has been much written here on blocking YPN's RON ads like those from Vonage. My site is sports/recreation oriented and has nothing to do with VoIP telephone service. BUT.. those visiting my site most certainly make phone calls and stand to benefit from Vonage's service.

When I first set up my YPN account I forgot to block the RON domains. Earnings were fantastic. Then I remembered and added vonage.com and a few others. Earnings dropped big-time. So I removed the block on vonage.com and I'm again enjoying unprecedented earnings. As someone here on WW recently noted, Vonage is the leading spender on Internet advertising this year.

Get some.