RobbieD - 1:44 pm on Apr 19, 2005 (gmt 0)

Yes it's understood that publishers are the lowest but they still have value even if it's a small one.

Most people here think that search ads are the only way to go. Better ROI but after a user clicks on a search ad they end up at a website.

Now if the search engines can kill 2 birds with one stone it's a win win for them.

Publishers will always have a value because most of the time users will end up at a publishers website at some time in their travels and the search engines know this and try to monitize everything possible.