Paul_N - 12:54 pm on Apr 19, 2005 (gmt 0)

"If yahoo institutes something similar to smart pricing, then what's the incentive for a publisher to switch from adsense to yahoo?"

And what's the incentive for existing Advertisers to use Y's Content Network if they find they are spending more than they make?

Once again, Publishers seem to think they're number 1 in this game when they're not. If Advertsiers choose not to use the Content Network, then there's no point in having Publishers. If only a few advertisers use the Content Network because other's find they make no profit, then Publisher's payments will be low due to lack of competition.

I'm afraid Publishers will always be on the receiving end of this situation.

If however, as said above, Yahoo has stricter website approval guidelines, then this will mean good conversion rates, more competition, higher payments to Publishers. This is what G is trying to achieve with Smart Pricing, but many believe they are failing.

As an advertiser and publisher, I too would like to see a good service from Y, and I am only too happy to pay Publishers $2/click if Publishers make me more! But the simply fact is if Publishers don't, then advertsiers won't use Content.