ownerrim - 12:20 pm on Apr 19, 2005 (gmt 0)

"Y will have to do something similar to Smart Pricing to make it cost effective to move from G to Y."

Yahoo already has an advertiser base. What they don't have is a publisher base. If yahoo institutes something similar to smart pricing, then what's the incentive for a publisher to switch from adsense to yahoo?

Yahoo should avoid the crap of smart pricing---which it can do quite nicely by simply being selective about the sites it allows into the network AND by screening every additional site that a publisher brings into the network