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-- Yahoo Publisher Contextual Advertising Network
---- Yahoo's answer to AdSense?


europeforvisitors - 5:38 pm on Mar 12, 2005 (gmt 0)


Assuming you earn 100 dollars a day from adsense, how much more money would tempt you to switch over to yahoo?

I'd be more interested in the strategy and positioning of Yahoo's network than in short-term guarantees. If I thought Yahoo would do a better job of luring mainstream advertisers and existing AdWords advertisers who are leery of Google's Wild West "content network," I might consider testing Yahoo's ads. But I wouldn't make any precipitous change, because (a) Google has treated me well in the past, and (b) I'd want to see how Google reacted to Yahoo's challenge. (I really don't believe that Google will stand still after Yahoo enters the market. Indeed, Google could be waiting for Yahoo to enter the market before it launches the next generation of AdSense enhancements.)


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