carguy84 - 7:07 pm on Mar 1, 2005 (gmt 0)

If we consider that this market is not unlimited and most of advertisers don't have unlimited budgets some of them will stay with Adwords and others will move to Yahoo. This will reduce competition and automatically reduce bids which will eventually result in smaler revenue for publishers. Just a theory ;-)

Exact thing I was going to post. Competition here isn't going to be more money for web sites, it's going to mean less. If advertisers can pay $3.00 per click on Yahoo instead of $6.00 on Google....