foxtunes - 6:25 pm on Mar 1, 2005 (gmt 0)

".....I bet it also pays twice as high as AdSense's for the minimum bid keywords...."

Yahoo will have to do something to poach publishers, they'll have to make their program more attractive. Perhaps offering higher payment per click or direct deposit for earnings.

Another player in the contextual ad market could turn into a nice scenario for current publishers.