jomaxx - 6:09 pm on Oct 27, 2005 (gmt 0)

If YPN are going to stop paying for some or all international traffic, then publishers might want to start looking into geotargeting ASAP. GeoIP has a free solution, but if you only want to split traffic up into US and non-US then you can get halfway or maybe 3/4 of the way there by simply looking at the first number in the IP address - fairly trivial and no database lookups required.