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- Yahoo
-- Yahoo Publisher Contextual Advertising Network
---- Moving back to AdSense


fearlessrick - 12:39 pm on Oct 13, 2005 (gmt 0)


After testing YPN for 45 days on a variety of high traffic pages, I have come to the sad conclusion that the click through rate is well below what I was making with AS.

The targeting is also an issue, and even though the ads sometimes pay more (almost always), I have seen the CPC head steadily downward. Yesterday was the last straw for YPN. Only 2 clicks and 22 cents is not going to cut it. For the same pages with AS I would have earned quite a bit more.

My experiment, and my patience, with YPN is at an end. Google wins this round. Maybe they'll get their act together at some future date, though if one can judge by past efforts - Yahoo Auctions, to be specific - that's dubious.


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