Swebbie - 5:05 pm on Oct 7, 2005 (gmt 0)

The EPC is definitely higher (something that I'm guessing will change soon, as Yahoo realizes the same thing that Google did when they had to answer to advertisers).

That assumes that the higher EPC that YPN publishers are getting is due to Yahoo! charging higher rates to publishers. I think it's more likely that Yahoo! is taking a much smaller cut in these early days, which is smart since their goal is to woo publishers away from Google. Once YPN's ad inventory and targeting improves and can compete with AS quality, the real fun will start. I can't wait. I love YPN so far... the lower CTR and poorer ad targeting has been outweighed, in my particular case, by the much higher EPC.