ownerrim - 1:03 pm on Sep 29, 2005 (gmt 0)

I have no idea, but my hope is that they are screening publisher sites carefully enough so that "smart pricing" shouldn't seem necessary. Adsense, by comparison, lets in everything and anything, hence the great need for smart pricing. Personally, I don't think that adsense's version of smart pricing is completely about conversion, as they claim and as most publishers believe. I think adsense smart pricing is a way to counterbalance the fact that adsense has a very low threshold for admission to the program.