sasha - 6:15 pm on Mar 15, 2005 (gmt 0)

On our site we do not sell advertising. We have a "per-pay-lead" model. We bring local customers and providers together. Customer receives information about the service provider - this information is typically supplied by the service provider, additionally they receive other customers' reviews about that particular service provider. While we can and do generate 'leads', we cannot control whether a customer eventually accepts the services of a service provider after they meet in person.

There is one established 'bricks and mortar' company in our industry that's been doing "pay-per-lead" business for quite some time now. Because YP is a pure advertiser some of the budget allocated to YP advertising may eventually migrate to the pay-per-lead model, since the 'advertisers' receive a lot more than just ad space. However, like I said, there's a 'bricks and mortar' company who have been doing the 'pay-per-lead' for a long time and that had no impact on YP. In fact, some of the same advertisers have been using YP and 'bricks-and-mortar' pay-per-lead and our online pay-per-lead.