lorenzinho2 - 3:18 pm on Mar 14, 2005 (gmt 0)

Webwork, I don't follow your reasoning in this series of posts.

Are you skeptical about the size of the advertising market associated with consumers search for local merchants? Are you skeptical that a need exists for consumers to locate local merchants? Or are you just looking for someone to share a detailed market sizing analysis with you?

If it's a skepticism about the size of the market - I guess I don't share your concerns. This particular space - advertising $$ associated with reaching consumers who are looking for local merchants - has proven itself for 100 years.

In a similar vein, I wouldn't bet against the need of consumers to continue to find geography specific merchants to sell them products and services.

In terms of market sizing, Chicago, Jake, and others have been nice enough to share some pretty impressive data on total market size. If you are looking for a more detailed niche by niche analysis of various verticals, built from the bottom up - it's been my experience that you might have to pay for that sort of data. I think that Kelsey might be a good place to start, and I would imagine that the bigger management consulting firms would take on those sorts of projects as well.