GameMasterM - 3:05 am on Mar 8, 2005 (gmt 0)
Two possibilities as I see it. They see their current business plan as unsustainable or they truly believe the Keyword-DNA powering their local platform is an attractive product. The Local-Direct product has been discussed in this forum and I agree with the consensus that it carries a "wow" factor.
Punts by public companies like this are rare. All the eggs going in one basket, very risky.