The Mountain View, Calif. company also is investigating ways to allow businesses to update some data, such as addresses or phone numbers, Mayer said.
"It's something we should do, and we're doing a limited test [of it]," Mayer said.
That will be very interesting to see. Tell's me that they are creating profiles and storing them rather than just using an algo to pull back relevant info from other sources. I'll be curious to know how far they take this and how they deal with potential spamming issues.
Google has switched the maps within local results to its recently released Google Maps instead of external providers
I think that was a forgone conclusion when when launched G Maps. I'm surprised how fast the switched it out though.