bakedjake - 11:23 pm on Mar 8, 2005 (gmt 0)

opt for LS

It's not all users.

Yellow pages companies pay CMRs commission to sell into (internet) yellow pages. At one point, Verizon made it necessary to sell x% amount of SuperPages ads to make it into the super-special bonus commission tier (which is paid on both offline and online ad buys). Maybe that requirement is still there, I'm not sure. I can ask.

(I)YP advertising will continue as long as CMRs keep receiving commission from YP companies. That mentality is what still drives IYPs.

I wonder who the first local search engine to pay commission to CMRs will be. I think I'll check into that tomorrow morning. CMRs may be the revenue key to local search.