I find this an interesting spin on what has become a defacto standard, if that could be said, local search for G, Y and A9. With all of those tools you are contending with proximity scores and user ratings, description, etc. If you go to map.google.com and look for a business, G's know that location is your most important variable in the potential mix of variables when searching for a local business. In addition, they are presenting the information in a format where the mapping is primary. I like it, and I think it is a very interesting method of segmenting the local search user.