Robert_Charlton - 9:13 am on Jun 26, 2012 (gmt 0)
David Mihm's Local (Google) Search Ranking Factors for 2012 has recently been published, and once again I'm linking to it as a standard industry resource....
Local Search Ranking Factors 2012
Published June 11, 2012
The survey polls leading local SEOs for relative importance of local search ranking factors in the following main areas...
Place Page Criteria
Off-Place Page/Off-Site Criteria
Results were then tabulated via inverse scoring, where the #1 ranked factor received the most "points" for that question, and the lowest-ranked factor received the fewest points. Thus, the more factors deemed irrelevant by a particular respondent, the heavier the weight given to the factors that they did rank.
An impressive survey that's basic reading for anyone seriously interested in local search.