phranque - 12:40 am on Apr 15, 2012 (gmt 0)
i think the 800 number is antithetical to "local" as far as google is concerned. they see a local number as a local signal.
from the Google Places quality guidelines:
Use a local phone number instead of a call center number whenever possible.
i think this is meant to imply that a "local" number is a signal of quality here.