Edwin - 8:05 am on Apr 9, 2012 (gmt 0)

I agree with all that you said there, but my focus was more on the relative value of incoming traffic to such a directory rather than on the merits of including the different types of information. My (unstated) assumption was that it already contained both types of information. Sorry not to have been clearer.

In other words, is traffic as a result of "placename business-type" searches worth much less, less, about the same, more or much more than traffic from "placename business-name" searches?