Whitey - 11:32 pm on Jul 26, 2011 (gmt 0)
Expect a standardized "Facebook Business Reviews" app and a push to get FB users to review stuff in a systematic way next.
I'm seeing several start ups trying variations on the theme, which involves Facebook. The problem is that reputation is open to manipulation and i guess Google is aware of this.
Google has to capture reputation information that has integrity, and in most cases this is down to a verifiable transactional relationship between a customer and a product. Google does not, and will not have density in transactions , Facebook is also open to manipulation , and siteowners are famous for it. Recently there was an article in the UK's Sunday Times that spoke of freelancers being offered $3 a review for a leading travel site, which Google was scraping data from anyway.
The bottom line is that Google wants to recruit business' into it's "Places" product as this is a highly lucrative electronic replacement for a digital, global YELP - in the US alone it was in the order of a US$30bn+ business . Publishing reviews that are negative and/or inaccurate damages reputation management. Indeed, one such major publisher has such a reputation for publishing false reviews that it may have damaged itself beyond repair. Google doesn't want to be part of that I'd say.