spadilla - 2:12 am on Feb 21, 2011 (gmt 0)
code the reviews on your Testimonials page in hReview microformat
I've actually done this on a community business directory just trying to find out how long it takes for Google to index. Still waiting...
I am assuming that if you don't have a highly trusted site, you will likely be waiting a while for the hreview tags to be utilized(if ever). I would love to see if anyone else is having luck with this method though.
I work with alot of SMB owners who would love to pull in their "testimonials". My guess however is that indexing reviews/ratings from a business's website would be too easy to game.