webdude - 4:46 pm on Oct 1, 2010 (gmt 0)
One of the businesses has 30 reviews, all of them are positive except for 3 that are really raunchy. I mean positive as in...
Excellent (subject) Therapy!
Amazing care and wonderful service
WOW OH WOW
Finally getting some (subject) relief!
I can't wait to go back!
The best (subject) I've ever had!
A neighborhood gem!
But then negative as in...
Rude Rude Rude
Keep your (subject) and money away
I just noticed that all the great reviews show external links at the bottom of each review, like DEX, citysearch, etc. In other words, Google is pulling these out of other review pages.
The three negative reviews show the maps.google.com as the referral, so I would assume these were Google Users who logged in and created the review on Google Maps itself.
I wish I knew more of how this works.