anallawalla - 4:19 am on Jun 8, 2010 (gmt 0)

As a contributor, I am biased but I have found it a valuable experience to compare findings with other local search experts, particularly when their niche has given them a different interpretation of a signal. This disagreement can be frustrating but it goes to show that ranking for local search is not simply following a checklist that you pin next to the monitor.